Ally Financial Revives ‘Banksgiving’ With A TikTok Twist
CMO Andrea Brimmer wants to recapture spirit of original 2018 launch.
X Drops Advertising Lawsuit Against Unilever, But Not Mars, CVS or Ørsted
X and Unilever have reached an agreement to 'continue partnership' on the platform.
Not Your Average Older Sibling: Bubble Skincare Is Looking Out for Young Consumers
The cruelty-free, affordable skin care brand has earned the trust and wallets of Gen Z and Gen Alpha.
3 Things Marketers Must Consider When Entering the Political Chat
If you don't have a strategy for navigating the presidential election, it's not too late.
Netflix House Is Built on Brand Innovation and Cultural Cachet
A flywheel strategy has the streaming service competing in a race all its own.
WeightWatchers Taps Meta Marketer and Ogilvy to Keep Pace Amid GLP-1 Boom
Refreshed brand campaign "Fits You" features real members.
How America’s Longest-Running PSA Has Evolved With the Times
Smokey Bear Turns 80 this year, but his marketing tactics are timeless.
Taglines Are Fun and Effective. But There’s an Art to Them
Like diamonds, taglines’ impact can be forever. However, there’s a shift in the ways they’re being used.
Brands, Expect the Unexpected When Participating in Olympics Chatter
How brands can stay alert and have contingency plans in place for these big cultural moments.
The Marketing Behind the Vibes of the Kamala Harris Campaign
A brand renaissance that consists of UGC, trust, and even color psychology.
Nike’s Olympics Ad Is an Ode to Unapologetic Winners
"Winning Isn't for Everyone" pays homage to athletes including Serena Williams, LeBron James and Sha’Carri Richardson.
The Substack That Became the Antidote to Food & Bev Puff Pieces
Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.
Inside AT&T’s Grand Strategy to Be Part of Black Cultural Moments
Telecoms brand connects the dots between two major partnerships: Essence Fest and Tribeca.
What Brands Can Learn From AT&T’s Essence Fest Activation
The brand celebrated 30 years of Black culture with Grammy winners Mýa and Ambré.
Dove CMO and ‘Real Beauty’ Architect Alessandro Manfredi Departs
Manfredi has spent the past two decades helping the Unilever brand deliver profit via purpose.