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As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo’s Fabiola Torres to fill it with a global remit.
Torres will be the first person in two years to sit in Gap’s CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022.
The exec was most recently svp and CMO of energy drinks at Pepsi, where her responsibilities also included overseeing the CPG giant’s Hispanic business unit.
Before that, Torres was vp of global marketing at Apple.
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