What the Jake Paul vs. Mike Tyson Streaming Issues Mean for Netflix’s NFL Games
Netflix delivered a record-breaking audience, but advertisers still needed "reassurances."
The Biggest Questions After The Trade Desk’s OS Announcement
The Trade Desk's OS announcement raises questions for industry experts.
Amazon Confirms Shutdown of FAST Service Freevee
Amazon confirmed that it will shut down FAST service Freevee, which debuted as IMDb Freedive in January 2019.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Paramount Sees Streaming Success, TV Declines in Third Quarter
Paramount posted a second consecutive quarter of profit as it continues its acquisition process.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Angie's List dropped the “List” and an “e” in 2021, and Angi senior director, brand media Racine Levy sat down with ISpot regional vice president, brand partnerships Heather Robertson to [...]
Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it’s also better when it’s new. According to the panelists on “Tiers of Joy: How Ad-Supported Streaming Is Changing TV,” at ADWEEK’s Mediaweek event [...]
How Flonase Made Allergy Magical With Bridgerton
Flonase, agency Digitas and Shondaland agency Creative Arts dish on a successful partnership
The 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
As regulators lag behind in making clear standards for CTV, spending is only growing.
Cable Was a Locked Room. Streaming Offers Too Much Freedom
Subscribing only to what you want has turned into an expensive, confusing exercise.
Infographic: What People Really Think About Political Ads
The majority say there are too many political ads. But do they move the needle?
Resume Rewind: Michael Sugar Reveals the Movie That Motivated Him to Pursue Producing
Michael Sugar, film producer and founder and CEO of Sugar23, is featured in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.
Top 5 TV-Themed Brand Activations at New York Comic Con 2024
From experiencing the Dune universe to Dexter's "kill room," these are the activations to check out.
The Athletic Names Fubo Its Official Streaming Partner
The new tie-up will see Fubo integrated throughout The Athletic website.