Read about the latest developments in programming performance to run the latest ads and implement the most effective digital marketing strategies moving forward. Find out what industry leaders and CMOs are doing, how programming performance is evaluated and improved. From design to tools to coding, find out how to optimize online marketing campaigns and strengthen programming performance.

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Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings

C3 and C7 are here to stay, according to the Nielsen CPO.

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BravoCon Who? NBCU Brings Big Sponsors to First Bravo Fan Fest

Bravo Fan Fest brings Lexus, State Farm, and others as sponsors.

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Why Disney+ Is Offering Global Holiday Sponsorship for the First Time

Disney offers new global streaming sponsorships as Disney+ expands.

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Go Inside Jimmy Fallon’s Tonightmares… If You Dare

Tonightmares pairs The Tonight Show team with the mad geniuses behind Universal Studios Halloween Horror Nights.

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Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming

There continues to be a high demand for global storytelling, according to Pachinko producer Theresa Kang.

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Doctor Odyssey Sets Sail With Deluxe Marketing Campaign

Doctor Odyssey saw nearly 14 million viewers join its maiden voyage thanks to star power and a shipshape marketing campaign.

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DirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform

DirecTV's new FAST service will launch on Nov. 15.

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The DOJ Says Google May Need ‘Structural’ Changes to Undo Its Search Monopoly

In a filing today, the DOJ called for Google to potentially break up its business as a federal judge weighs how best to remedy Google's search monopoly.

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Why Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam

Larry Adams and Whoopi Goldberg talk BLKFam's upcoming programming slate and combating negative stereotypes.

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Pluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato

Pluto's new spot will air during the New York Giants and Dallas Cowboys game.

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Actor Elvis Nolasco Is the New Face of Huluween

Exclusive: Nolasco will serve as the face of Hulu's Halloween programming.

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Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand

Paramount+'s curated horror collection is back for a fourth year.

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Former Google Execs’ Emails Revealed in Antitrust Case Undermine Company’s Public Narrative

At the end of week one of Google's ad-tech antitrust trial last week, two Google employees testimonies included evidence that undermines Google's public narrative.

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76th Emmys Show Why TV Is More Confusing Than Ever

The Emmys are an example of how the TV landscape is shifting.

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Exclusive: How Ebon Moss-Bachrach’s Johnnie Walker Moment at Emmys Came Together

The Bear actor teamed up with Johnnie Walker Blue Label for an Emmys first.