Max Launches New AI-Powered Shoppable Ads Ahead of Black Friday
Max reveals new AI-enabled shoppable ads.
Disney CEO Might’ve Mistakenly Revealed Ad-Supported Subscriber Numbers
Disney CEO Bob Iger might've accidentally revealed ad-supported numbers.
Why Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney offers new global streaming sponsorships as Disney+ expands.
How Disney Realigned Its Ad Sales to Reach More New Advertisers
Disney has a new dedicated team for midmarket advertisers and is already seeing a "huge uptick" in clients.
Inside Amy Reinhard’s ‘Whirlwind’ First Year as Netflix Advertising President
Netflix's ads president reflects on her first year, reveals NFL sponsors, and talks new plans for growth.
Netflix Names Nicolle Pangis as New VP of Advertising
Netflix finds new vp of advertising with Nicolle Pangis.
GroupM Exceeds Goal to Double Women’s Sports Investment
GroupM surpasses investment goal in women's sports.
Fox Announces Major Ad Sales Restructure
Jeff Collins, Fox's ad sales chief, said ad sales team changes will strengthen the team's connection to advertisers.
Disney Renews Branded LGBTQ+ Content Agreement With Equalpride
Disney and equalpride renew partnership for diverse branded content.
Here’s How NBCUniversal Is Integrating Brand Sponsors for SNL50
NBCU and brand sponsors team for custom content for the 50th season of SNL.
WBD Ad Sales Chief Jon Steinlauf Exits
He's been with Warner Bros. Discovery and its predecessor companies for over 30 years.
SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary
Capital One is joining Allstate, T-Mobile, Volkswagen of America, Maybelline NY, and CeraVe as the final sponsors for the SNL 50th season.
3 Cost-Conscious Tips for Building Effective TV Advertising
Effective TV advertising should look across both CTV and linear, according to Angela Voss, CEO, Marketing Architects.
The Atlanta Journal Constitution Hosts Its First Upfront
The AJC's marketing event was part of a broader bid for the publisher to reintroduce itself.
Here’s What Buyers Really Thought of the 2024 Upfront
Media buyers talk about a 'weird' 2024 upfront and a much-needed pricing correction.