Inside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
CMO Fabiola Torres explains how creator collaborations and AI-driven personalization are part of Gap's marketing.
Generational Marketing Is Dead and Rather Irrelevant
We live in an era where an algorithm delivers the same content to Gen Z and baby boomers with equal ease.
Social App Claim Raises $12M to Help Marketers Connect With Gen Z Shoppers
The app has users across 70 U.S. college campuses and helps marketers drive sales from promotions.
Brandweek 2024 Was About Honest Conversations and Reality Over Aesthetic
Carol Alves of Her Campus Media joins Yeah, That's Probably An Ad for a recap of emerging themes and conversations from this year's Brandweek.
Not Your Average Older Sibling: Bubble Skincare Is Looking Out for Young Consumers
The cruelty-free, affordable skin care brand has earned the trust and wallets of Gen Z and Gen Alpha.
The Majority of Men in the U.S. Now Use Skincare Products
How brands can market to skincare's growing demographic.
Captivating Gen Z: How American Express Is Engaging Young Consumers
Mary Ellen Jelenek on turning the financial giant into a lifestyle brand.
From Vintage to Visionary: The Future of Urban Outfitters
Chief creative officer Dmitri Siegel on AI and meeting Gen Z's expectations.
John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a campaign as it kicks off a contest to recruit a 'chief tractor officer' who will create TikTok content for the brand.
Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?
Given current market dynamics, double-digit growth may only be sustainable for the short term.