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“How can you judge if an ad is good?” was the question David Droga was once asked by a global client. Now, 25 years later, his deliberately convoluted response has resurfaced at a potentially important moment for the advertising industry to consider.
A video of a younger Droga reemerged this month, courtesy of online learning platform 42courses. It sees the now Accenture Song CEO and revered creative chief outlining a mathematical formula for what makes a good advert.
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