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DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game’s history.
The pair used the delivery service’s Super Bowl ad to display a giant promo code, while adjusting on the fly to give away a prize from every national ad that aired in Super Bowl 2024.
The resulting campaign led the agency-client duo to one of the buzziest campaigns of the night and, among other benchmark-stomping results, the brand captured 8 million email addresses.
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