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At the height of the Covid-19 pandemic, animation became a lifeline for creatives in a world where lockdowns and social distancing rendered advertising production practically impossible.
Animation itself can be traced way back to the early 1900s, but it’s a medium that’s continually evolving. For modern marketers, recent campaigns have proven the technique to be a strong strategic tool when it comes to relaying a hard-hitting message.
Just look back at campaigns from years gone by.
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