Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its “All the Taste, No Bitter Feelings” platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine.
The brand released an ad ahead of the July 26 theatrical release of Marvel Studios’ Deadpool & Wolverine.
Promotion for the film has heavily focused on the two nearly invulnerable mutants attacking each other.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in