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A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks.
However, despite appearances, this larger-than-life balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance of ensuring pets maintain a healthy weight.
According to a 2022 Pet Obesity Prevalence Survey, 59% of U.S. dogs are overweight, but most dog parents don’t realize it.
Iams and agency adam&eveDDB are drawing attention to this issue during the busy holiday season, when “the health and wellbeing of family and loved ones is top of mind, and this often includes our pets,” Jean-Paul Jansen, chief marketing officer of Mars Pet Nutrition North America, told ADWEEK.
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