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Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries.
Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford’s entry into the growing crowd of brands using entertainment as a way to reach audiences. The series will run on Prime Video as well as YouTube.
The three-part series chronicles Limitless’ 200-day journey across 27 countries from Nice, France to Mombasa, Kenya.
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