The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
Creatives weigh in on the car-free car ad that's set the internet ablaze.
Ford Unveils Docuseries Capturing a Global Adventure in Its Electric Vehicle
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in [...]
Electric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electrify Expo saw growth among conservative buyers and practical marketing messages.
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Marketers can buy branded stickers on cars to reach people in specific areas and times of day.
Honda’s Reverse Poem About Failure Is an Ode to F1 Legends
Honda flips the script on a poem about failure in an emotional brand campaign narrated by John Cena and spotlighting F1 drivers.
Toyota Is the Latest Brand To U-Turn on DEI Initiatives
Toyota is the latest major brand to pump the brakes on diversity, equity, and inclusion efforts this week.
Mercedes-Benz Is Redefining Luxury for Younger Generations
CMO Melody Lee on innovation, AI and the future of electric vehicles.
Ford’s Next Celebrity Partnership Is Sasquatch
Ford leads Sasquatch enthusiasts on a hunt for the mythical creature in a campaign offering an SUV to whoever cracks the clues.
How Can Current Electric Vehicle Owners Help Plug the Adoption Gap?
As adoption moves from the early adopters to the “early majority,” several key loyalty factors should be considered by auto marketers as they build their next media plan.
Cadillac Is Rolling Out Some Trendy New Models—of Sneakers
The legacy automotive brand is getting into footwear.
Beetlejuice Is a Used-Car Salesman in CarMax and Warner Bros. Partnership
CarMax partnered with Warner Bros. Pictures to create a campaign for the upcoming release of Beetlejuice Beetlejuice.
Driving Brand Relevance With Melody Lee, CMO of Mercedes-Benz USA
Insights into the realms of automotive, beauty and design.
Anderson .Paak Hits the Road for Lexus and Amazon Music
Anderson .Paak hits the road in a new music video for Lexus