DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience

Many Latinx and Hispanic kids may have grown up hearing “Hay comida en la casa” – which translates to “there’s food at home” in English – in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction.

The delivery platform’s campaign taps into childhood nostalgia to target Hispanic Millennials and Gen Z. This is agency Gut Miami’s debut work for the brand.

A film depicts parents using the dreaded phrase on their children as they pass establishments like a taqueria or a pizza parlor.