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Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world.
The brand’s in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws — a black and white Lego cat wearing a winter hat — while watching the adults struggle to prepare a meal.
In a magical twist, the feline springs to life to the music of 2 Unlimited’s “Get Ready,” sending a truck of bricks crashing into the home where everyone starts playing together.
Cataclaws then moves on to the mall, turning a long line into an opportunity to play with a Frozen castle and piles of blue and white bricks.
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