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A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro.
Created by agency TBWA\Media Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips.
Dressed in an M4 uniform, the lifter performs an overhead press in front of an enthusiastic crowd. After completing the move, he begins spinning and dancing with the barbell to Des’ree’s “You Gotta Be,” before lifting up all the judges and holding the bar with a single finger.
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