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People love looking for Waldo – it’s his whole raison d’etre. But how much do they really know the striped, bespectacled character?
Waldo is the star of Etsy‘s holiday campaign, which delves into the mind of the children’s book character that debuted in 1987. Agency Orchard Creative is behind the ads that aim to make Etsy a top gifting destination for shoppers.
In the minute-long hero spot, Waldo moves through the world, musing that “they always ask, ‘Where’s Waldo?’ not ‘Who’s Waldo?’” While he admits he enjoys being in a crowd, Waldo feels unsatisfied by the fact that strangers constantly search for him but don’t get to know him.
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