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The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign—namely, pulpy novels, breezy relationships, unlimited bocce and skilled bartenders.
The cinematic 30-second spot—with a stunning golden hour setting, groovy background music and a smidge of Wes Anderson-style eccentricity—uses the characters to try to set the infused vodka apart in a now-crowded category of low alcohol-by-volume tipples.
The ad represents a shift in messaging for Ketel One Botanical as its target demo has started to demand an elevated experience, not just a low-calorie, no-carb adult beverage.
As a forerunner in the space—the offshoot of Ketel One launched in 2018—the brand has historically focused on conscious consumption, with an emphasis on its infused ingredients like cucumber, mint, rose and orange blossom.
But
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