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“Want to grab a beer?” is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink.
Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the “Forgotten Beers” spot presents a series of vignettes where bottles or glasses of Heineken are set aside: forgotten at a pool or foosball table, left on a bar when the drinker goes to dance, set on a rail to smooch with a date or filled with confetti during a New Year’s celebration.
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