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When the sun comes out, people’s first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs.
In the Diageo brand’s summer campaign, which rolled out this week, a pint of the black stuff goes hand in hand with a warm, sunny day.
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