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Athletes around the world are limbering up for the 2024 Paris Olympic and Paralympic Games, and so are brands.
The Summer Games will take over the City of Light in July and August, backed by some of the world’s biggest advertisers including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega.
Marketers like Nike and Adidas will adorn the feet and vests of competitors, while hundreds of other brands across different categories will look to capture the 4 billion pairs of eyes set to watch from home.
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