Wieden+Kennedy London has been named the new creative agency for the Kraft Heinz Company for the U.K., with some work being targeted for key international territories in northern Europe.
W+K London’s first project launched in June across the U.K. and Ireland, with an out of home and social campaign featuring true stories about the irrational love people have for Heinz Tomato Ketchup and the wonderful ways they choose to enjoy the product. The work was done as part of Heinz’s first global campaign, “It Has to be Heinz.”
Heinz asked consumers to share their weirdest and most loved food and Heinz Tomato Ketchup combinations and was flooded with responses—from Yorkshire puddings to popcorn and even bananas.
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