When it comes to viral marketing at the Oscars, Don Julio is taking its shot.
At the 96th Academy Awards Sunday, host Jimmy Kimmel and his right-hand-man, Guillermo Rodriguez, “surprised” Best Actor nominee Colman Domingo with Don Julio margaritas live during the show.
In the bit, which had Kimmel taking a tequila shot on stage, Rodriguez toasted the nominees, calling them by the wrong names and ending with a salute to his “beautiful wife,” a flabbergasted Charlize Theron.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in