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Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer’s Latinx roots.
Created by agency MullenLowe, the commercials continue the brand’s “La Vida Mas Fina” platform–Spanish for “the fine life”–which launched in 2020 with ads starring the famously chill Snoop Dogg.
Now Pascal, the Emmy—and Golden Globe-nominated actor known for the TV series The Last of Us, brings his light-hearted and playful delivery to the cinematic ads directed by Craig Gillespie.
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