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In Coors Light’s new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand’s Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires.
Until then, the work by agency Mischief @ No Fixed Address will be buried in a time capsule at the Coors Brewery in Golden, Colorado. Fans can watch the capsule being buried on a YouTube livestream at 9 a.m.
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