Amazon's Ad Business Grew Faster Than the Company's Overall Growth in Q3

Generative AI continues to be a big investment area for the online retailer

The numbers

$14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales.

11%Amazon’s overall net sales jumped 11% year-over-year to $158.9 billion.

55% — How much overall net income increased, year-over-year. It was $15.3 billion in Q3.

The water cooler talk

Amazon is projecting a big holiday sales season, and continues to invest in and emphasize its generative AI capabilities.

The

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