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Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday.
Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson.
Chobani set off on a strategy change last October under former global CMO Thomas Ranese. At the time, he said he wanted to disrupt stereotypes of consumer-packaged-goods advertising through tactics including data collection, retail media partnerships, and unexpected collaborations.
Ranese left his role in April, after just 8 months, and it has remained vacant since.
Kibe
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