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The Boston-based startup Vizit, which uses AI to score brand visual performance, announced a $25 million Series B funding round recently, led by Industry Ventures and participation from eGateway Capital and Highmount Capital, among others.
To date, Vizit has raised over $40 million, its CEO Jehan Hamedi told ADWEEK.
As large retailers increasingly turn to generative AI tools for image production, one question is whether this content resonates with their target audiences.
An eye-popping 195+ billion commercial images and videos are produced every year, according to the pitch deck exclusively shared with ADWEEK.

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