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Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what’s being worn by models and celebrities.
“Inspired By” speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways. The campaign is the first work for Asos from London-based agency The Or, which won the account in July.
A hero film, directed by Duncan Loudon through production company Somesuch, shows off the many ways people decide what to wear, from reviving throwback styles in old yearbooks, to admiring patterns on a rolling pin or carousel horse, to dancing in traditional workwear.
A page on Asos.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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