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Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans.
The retailer, part of Gap Inc., is throwing back to its founding year of 1994 with a limited-edition product drop, campaign, and 90s-themed party at New York Fashion Week (NYFW).
The initiative is part of Old Navy’s efforts to reinvigorate the brand and “reassert ourselves into culture,” chief marketing officer Behnaz Ghahramani told ADWEEK.
The ’94 Reissue collection, launching on Sept.
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