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Most people have to face the question of what to wear every morning. In a busy fashion season, European e-commerce company Zalando positions itself as a way to make the answer easier in a campaign starring Willem Dafoe as a style icon.
A 30-second ad, created by agency Wieden+Kennedy Amsterdam and directed by Aube Perrie, is set on a crowded metro train, where the passengers are all browsing Zalando on their phones.
Each faces their own style dilemma.
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