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LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor.
The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8.
New York-based LiveIntent had 159 employees, according to the notice. The announced layoffs represent 22% of LiveIntent’s employees. The layoffs started on October 21 and will continue until November 22, according to the notice.
A spokesperson from Zeta Global said that the roles impacted by the layoffs “were duplicative with existing Zeta resources.”
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