Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail.
The move strengthens Equativ’s capabilities in the retail media sector, which EMarketer expects will reach $140 billion this year. Equativ’s move builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the largest independent ad marketplaces in the world.
Equativ was founded in 2001, and the company has relationships with agencies, Fortune 500 brands, and publishers across 18 countries.
Meanwhile, Kamino Retail was founded in 2023 and provides a platform offering retailers a suite of solutions that can be tailored to their specific needs.
Equativ said its tie-up with Kamino Retail will give retailers a centralized technology platform with on-site and off-site ad tools with access to all demand sources, including programmatic.
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