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Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter.
Overall, the OOH category has grown 4.6% so far this year.
“We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape,” Anna Bager, president and CEO of OAAA, said in a statement.
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