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Three years ago, the Facebook family of companies changed its name to Meta.
The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were “in the experience, not just looking at it,” he wrote in a letter at the time. “We call this the metaverse, and it will touch every product we build.”
Soon after, the metaverse was everywhere. In 2022, brands from Nike to Absolut Vodka and Chipotle Mexican Grill announced their intentions to enter the metaverse.
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This story appeared in the Nov. 12, 2024, issue of Adweek magazine. Click here to subscribe.
