Read news and insights about data points for marketing from our team of experts at Adweek. Explore examples of data points in real-world applications.

Marketing data points can help you learn more about your target audience, hear what your audience wants and needs, and help you improve marketing strategies to better connect with those people. Data points help you understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.

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Infographic: The Rapid Rise and Fall of the Metaverse

After being everywhere in 2021, the metaverse has virtually disappeared.

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Infographic: What People Really Think About Political Ads

The majority say there are too many political ads. But do they move the needle?

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Infographic: With Travel and Commuting Up, So Are Transit Ads

Out-of-home transit advertising comes roaring back.

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Infographic: One Brand Is Good. Two Are Better.

The growth of licensing deals and brand collaboration.

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Infographic: Where to Find Your Target Audience

In a world of endless options, here's where consumers are actually finding their news and entertainment.

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Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later

America's once-favorite beer is still underperforming in sales and public perception.

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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Infographic: What the Agency World Looks Like in 2024

Advertising and public relations is younger and whiter than the general public.

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The Out-of-Home Advertising Recovery Has Not Been Equal

OOH has surpassed pre-pandemic highs, recovering from a 30% dip.

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Infographic: Making a Memorable Super Bowl Ad

Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.

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The Travel Trends You Need to Know for 2024

Expedia's Unpack report highlights set-jetting, unique properties, outdoor amenities.

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Infographic: What Customers Want From Loyalty Programs

Discounts are important, but they're not the only thing that keeps people coming back.

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Infographic: Will Electric Cars Ever Take Over the Road?

American drivers give their take on our electric vehicle future.

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The Buying Power of Diverse Communities in the US Is Rising

How the face of the American consumer is changing.

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Infographic: Lionel Messi’s Impact on Miami—and Soccer

This could be the tipping point for the beautiful game in the U.S.