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GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X.
GARM is a cross-industry initiative established in 2019 by the World Federation of Advertisers (WFA) to help the industry address the challenge of illegal or harmful content on digital media platforms and its monetization through advertising.
The news was first reported by Business Insider, and has since been confirmed in a blog post by the WFA.
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