Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings
C3 and C7 are here to stay, according to the Nielsen CPO.
Pura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges
Omnichannel advertising platform Blis sponsored “Measurement Matters: Understanding Advertising Effectiveness in Today’s Fragmented Landscape,” a panel during ADWEEK’s Mediaweek event in New York last week.
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
MRC has renewed accreditation for Nielsen's National Panel Measurement.
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’
In a group chat at ADWEEK House during Advertising Week New York, industry leaders from Blis, The Knot Worldwide, Taoti Creative, and VML discussed the measurement challenges that keep them [...]
To Help Buyers Increase ROI, TikTok Debuts AI-Powered Smart+ Performance Tools
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers.
Ranking Brand Consideration: Nativo Brings New Focus to Mid-Funnel Relationship Building
Nativo's Brand Rank tool allows advertisers to understand what moves the needle on consideration.
Simplifying Advertising in Walled Gardens With Sean Muller of iSpot
Sean Muller on standardization, integration and all things AI.
Dentsu Partners With Sports Innovation Lab to Score Sports Insights for Advertisers
Dentsu is the first holding company to work with Sports Innovation Lab to provide clients with sports-related insights.
The Trade Desk Gains Access to ACR Data Through Nexxen Partnership
The Trade Desk and Nexxen partnership will enable marketers to more effectively overlap linear and digital campaigns.
These 10 Advertisers Won the Olympics for TV and Streaming
Toyota, Apple, and Google were among the brands that had the most reach, per Samba TV.
iSpot Officially Receives National TV Currency Certification From JIC
The JIC's Measurement Subcommittee approved iSpot after nearly 300 rigorous data tests.
NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers
Exclusive: NBCUniversal reveals accelerated first-party audience capabilities ahead of Cannes Lions.
What Netflix’s Latest Data Dump Means for Advertisers
Netflix's new What We Watched report adds data, but there's still room for improvement.
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
In the name of privacy, we increasingly operate in black boxes and bundle our solutions with an agenda of protecting our own business models.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.