Amazon’s Interactive Ads Get Battery-Powered by Duracell Success
Duracell saw lifts in brand recall and consideration from Amazon carousel ads.
3 Big Takeaways Marketers Should Know About Magna’s 2024 US Ad Forecast
Magna's forecast says ad revenues are expected to grow by more than +11.4% to $377 billion.
Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’
Eisar Lipkovitz's testimony revealed new documents that acknowledged Google's relationship between publishers and advertisers.
Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech
The complex sell-side adtech will likely be tricky to untangle
Exclusive: LG Ad Solutions Launches Native Screensaver Ads
LG's new screensaver ad format takes advantage of idle screen time.
Netflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into Ads Plan
Netflix Basic plan subscribers received emails that they would automatically be moved to the ad-supported plan.
How Much Advertising CEOs Made in 2023 Compared to Their Employees
Median compensation for S&P 500 chief executives was $15.2 million last year.
Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers to Order Food
The NBCU feature will allow audiences to order food delivered directly to them.
10 Private Equity Firms Ad Agencies Should Watch
Tracking the private equity firms investing in ad agencies and advertising-adjacent companies.
Netflix Goes Big at Cannes With Help From Bridgerton and Squid Game
Netflix ad boss Amy Reinhard is planting the streamer's flag in the sand after a buzzy upfront season.
EXCLUSIVE: All About 3C Ventures, Michael Kassan’s MediaLink Competitor
The embattled ad industry legend is aiming to build a bigger company with fewer people.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
BENlabs Names New CEO and Lays Off Half Its Staff After Failed AI SaaS Experiment
Gates Ventures pulled the plug on Ricky Ray Butler’s expensive vision.
Under the Hood of Tesla’s Fleeting Foray Into Advertising
Even as sales tank, Tesla is leaving creative ideas on the cutting-room floor.