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Guinness has hired Uncommon Creative Studio New York as its strategic and creative agency partner in the U.S. as the Diageo-owned stout brand continues to grow its sales and consumer base globally, the brand confirmed exclusively with ADWEEK.
Uncommon’s one-year-old New York office won the business after a competitive pitch that also involved Forsman & Bodenfors. Uncommon declined to share the size of the account in billings.
Joyce He, U.S. brand director for Guinness, confirmed the appointment to ADWEEK. Philadelphia-based Quaker City Mercantile previously worked on the Guinness business in the U.S.
London agency AMV BBDO remains Guinness’ global creative agency partner across the U.K.,
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