As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11.
Of the trio, CBS Evening News with Norah O’Donnell was the only program to see a week-to-week gain in total viewers, and otherwise joined the ABC and NBC in dropping double digits with the Adults 25-54 demo. ABC was the only network to see declines in both measured categories.
Create Your Free Account
Registration Includes:
The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
Already a member? Sign in