BravoCon Who? NBCU Brings Big Sponsors to First Bravo Fan Fest

Bravo is coming to the Magic City. Today, NBCUniversal announced the sponsors for its first Bravo Fan Fest in Miami, which takes place on Nov. 23—and plenty of brands are coming along for the ride. The company revealed a robust slate of brand sponsorships for the event, with partners including Lexus, State Farm, Verizon, ViiV Healthcare, Wayfair, and Wendy’s. The announcement comes months after NBCU revealed that BravoCon was being delayed to 2025, with the company instead hosting a series of Watch Party by Bravo events throughout the year. When previously explaining the delay, Mark Marshall, the company's ads president, told ADWEEK that the company didn't want BravoCon to get lost in its big sporting events this year, including the Olympics. Instead, NBCU opted to host BravoCons in odd-numbered years moving forward, with even-numbered years typically going to events like the Olympics and the Super Bowl. Josh Feldman, chief marketing officer, advertising and partnerships, NBCUniversal, said while Bravo Fan Fest is a separate event from BravoCon, it was designed to give fans the opportunity to have similar community-driven experiences. "Following last year’s successful BravoCon, where fans shared their desire for more ways to interact with Bravo shows, products, and Bravolebrities, we took things a step further this year," Feldman told ADWEEK. "By hosting Bravo Fan Fest in Miami and Bravo Watch Parties across the country with show premieres and talent interactions in more intimate settings, we’ve delivered on what our fans were asking for." Programming for the festival includes activations, panels, and five Watch What Happens Live with Andy Cohen tapings that take place on the Thursday and Friday ahead of the big event, which will also be available to stream on Peacock the following day. Meanwhile, panels will be available to stream on Tuesday, Nov. 26. The real activations of Fan Fest Among the activations, Lexus will provide a photo op in which fans will be able to pose next to a Lexus LX; fans will be able to walk through State Farm's Closet by Bravo; Verizon will sponsor the Verizon Lounge, where fans can take a break in between panels; ViiV Healthcare will show viewers how to prepare for a special "Get Ready With Me" video hosted by a Bravo social producer; and Wendy’s will host a WWHL BFF Test-inspired photo booth and have an onsite food truck with its popular menu items like the spicy chicken sandwich and the new salted caramel frosty. Wayfair will have an immersive shoppable space, The Real Housewives Supper Club, inspired by the franchise’s dinner parties. Attendees will be able to buy items they see to recreate their favorite gatherings at home, enjoy Bravo-themed Tarot card readings, and connect with The Real Housewives of Salt Lake City’s Heather Gay and The Real Housewives of Beverly Hills’ Kyle Richards. Meanwhile, in a partnership with Watch What Happens Live with Andy Cohen, the furniture brand will dress the set for the Miami shows and feature styles for fans to buy at the point of inspiration, as well as a sponsored game of Spill the Dinner Par-Tea. BravoCon-nections Feldman said for Bravo Fan Fest, NBCUniversal wanted to seamlessly and organically integrate its sponsors into many of the experiences both on the ground and at home, whether that's through interactive moments, custom treats, or more. "By authentically weaving brands into these events, we are creating an opportunity for powerful connections to be made that resonate with true fans, making brands an integral part of the experience," Feldman said. As NBCU did with BravoCon, Bravo Fan Fest is also bringing plenty of the network's "Bravolebrities." For the inaugural event, fans can expect personalities from Below Deck Mediterranean, Married to Medicine, The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, The Real Housewives of Miami, The Real Housewives of New York City, The Real Housewives of Potomac, The Real Housewives of Salt Lake City, Southern Charm, and Summer House. For Feldman, the mix of Bravolebrities, in-person experiences, custom creative, and experiential marketing moments create more impactful ways to connect with audiences. "The Bravoverse has shown how powerful these unified events can be for brands," Feldman said. "And we’re looking forward to offering even more opportunities for partners to get involved with BravoCon 2025 and beyond."

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BravoCon Who? NBCU Brings Big Sponsors to First Bravo Fan Fest

Lexus, State Farm, and Wendy's are among the sponsors

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