Nielsen Gets First-Party Streaming Data Integration Approval From MRC

Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and renewed accreditations for Nielsen’s National Panel measurement. 

According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity.

“We’re thrilled and humbled to earn first-party approval from the MRC. It’s a great affirmation of Nielsen’s ability to innovate at the speed of the market while doing so in a safe and verified way,” Nielsen CEO Karthik Rao said in a statement.