Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill the information into a clear set of themes.
To help, ADWEEK partnered with the Interactive Advertising Bureau to convene a roundtable of some of the most prominent executives in the industry.
Led in conversation by IAB CEO David Cohen, marketing leaders at Google, Roku, the Sports Innovation Lab, Meta and Samsung Ads discussed their biggest insights from the week, as well as its defining trends and their predictions for the year ahead.
The timing of the panel comes at a defining moment for the television industry: This year, the IAB predicts that ad spend on digital video (52%) will eclipse ad spend on linear channels (48%) for the first time.
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