Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Hootsuite's campaign with 10 LinkedIn influencers generated 4,500 engagements within 24 hours.
ThredUp Wants to Bring Social Commerce to Thrift Shoppers
The online thrift shop has hired a new head of social commerce, it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January.
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
3 Tips for Success in Social Commerce and Creator Marketing
To discuss how brands can turn social commerce into a revenue stream and work with creators, execs from Pair Eyewear and shopping platform LTK took the stage at ADWEEK's Mediaweek.
How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
A garage-made soap named after Bigfoot got dudes to care about how they lather up.
Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
The entreprenaur highlights the shift from traditional media to organic social media, where creative content now drives reach and consumer insights.
Why Béis Wants to Turn Its Employees Into Mini Social Media Stars
Founder Shay Mitchell talks about the brand's TikTok strategy.
Social App Claim Raises $12M to Help Marketers Connect With Gen Z Shoppers
The app has users across 70 U.S. college campuses and helps marketers drive sales from promotions.
Leveraging Creators for Authentic Retail Advertising
Kiki Allen and Alicia LeBeouf of Meta on transforming behavior insights into marketing strategies.
Social Shopping Is on the Rise—and It’s Not Just Gen Z
Social shopping could cut into traditional online shopping via websites or retail apps as it continues to gain momentum across age categories.
Balancing Content Creation and Advertising With TikTok’s Casey Hamlyn
Casey Hamlyn on harnessing the magic of TikTok in retail media.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok has added tools to make it quicker and easier for marketers to create relevant ads on the platform.