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Hellmann’s is back for Super Bowl 59.
The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today.
VML is handling the Super Bowl creative. The brand has not yet shared any details about the spot.
In previous years, the condiment brand has used its multi-million-dollar ad slot to promote mayonnaise as a solution to food waste.
Kate McKinnon and Pete Davidson starred in last year’s 30-second ad, “Mayo Cat.”
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