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Allergy medication isn’t always the most obvious product category to partner with one of streaming’s buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase.
“Allergy is hard and making allergy feel authentic and magical is pretty impossible to do,” Lanzi said on stage at Mediaweek in New York.
But Flonase was able to achieve exactly that through its partnership with Netflix hit Bridgerton.
The ad improved consideration on Meta by 29% and increased spontaneous awareness—or whether a consumer would say they would pick Flonase if asked—by 14%.
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