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Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max.
“The key difference with Performance+ campaigns from traditional campaigns is that the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort,” Pinterest chief revenue officer Bill Watkins told ADWEEK.
Pinterest’s ad revenue is projected to increase 17.2% this year, reaching $2.66 billion, up from 5.8% in 2023, according to eMarketer. An AI buying tool will likely add another boost to its fortunes.
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