All the Brands Chiming in on Kendrick Lamar’s ‘Mustard’ Reference
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new [...]
Bluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Brands like Duolingo, Hulu, and Netflix are organically posting on Bluesky
Sweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Agencies and brands have been complicit in normalizing the expectation that generating creative ideas is a cost of doing business.
Brands Must Lead the Way in Protecting Children’s Privacy
Once a photo is out there, it's almost impossible to control where it ends up or who sees it.
Drop Your Assumptions: Social Commerce Trends Buck Gender and Age Stereotypes
Men are more likely than women to follow brand accounts, engage with influencers, and buy things impulsively.
Hootsuite’s Giant Newspaper Stunt Led to the Most Content Downloads of Any Influencer Campaign
Hootsuite's campaign with 10 LinkedIn influencers generated 4,500 engagements within 24 hours.
ThredUp Wants to Bring Social Commerce to Thrift Shoppers
The online thrift shop has hired a new head of social commerce, it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January.
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems
Cross-cultural marketing, like boy band dance moves, is not as easy as it seems.
Our Brand Crashed the Timothée Chalamet Look-alike Competition. Here’s What We Learned
Marketers love to be perfectionists—this is your sign to stop overthinking it.
I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.
Go forth, B2B video marketers, and create.
How Brands Find New Audiences As Media Habits Shift
Executives from Bodyarmor and The Shade Room break down their strategies for working with influencers and social media.
How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
A garage-made soap named after Bigfoot got dudes to care about how they lather up.