Snap Inc. is donning its kit for FIFA World Cup Qatar 2022 as several major advertisers in the U.S. incorporate Snapchat into their marketing plans.
Chevrolet will kick off a First Lens campaign Nov. 25—meaning that its lens is the first camera ad experience a Snapchatter sees in Lens Carousel on a given day—to back its Silverado truck.
The tournament’s official timekeeper, Hublot, will run video ads on Snapchat throughout the event and offer an augmented reality lens that lets Snapchatters try on and shop the Hublot Big Bang e FIFA World Cup Qatar 2022 watch, with different colored bands for countries participating in the tournament.
Streaming platform Peacock will run a First Commercial video takeover campaign, along with a First Lens campaign, starting Nov.
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